WHY IT MATTERS
SOCIAL MEDIA GUIDE
February 2, 2021
Sometimes social media can feel like, well, a nuisance. With all the tweeting, poking, posting, and liking, it can seem more like a landmine instead of a land of opportunities.
Consider this your one-stop shop to all things social media. If there are any questions that arise, we have out very own Digital Marketing Strategist who can lend a helping hand.
But don't just take it from us — read up from other professionals too.
HERE'S A LIST
Increase brand recognition and loyalty
Traffic. Most social media users log into their accounts at least once per day, according to Pew Research Center, and many people are checking social multiple times per day.
60% of people on Instagram say they discover new products on the platform.
PHOTO QUALITY MATTERS
We've said it once, and we'll probably say it again with out last dying breath (not to be dramatic or anything), but photo quality matters.
Don't use warped photos.
Add your logo.
Don't use blurry photos
Don't steal photos.
The logo mark combines three simple brick shapes to subtly form the letter “M”. The bricks are aligned strategically to create forward momentum and suggest progress while also illustrating the domino effect created by using the platform. This distinguishable icon can be used alone or as a strong design element when needed.
You can download our entire suite of logos for your various marketing needs. A variety of colors and file types are available, along with this helpful color guide meant to provide guidance on appropriate usage depending on the intended application.
MORTARR SOCIAL POSTS
We've made it easy to tell the world you're on Mortarr with these downloadable social asset packages.
HELLO, SOCIAL MEDIA
Social media is one of the fastest growing mediums in the world. Whatever your industry or audience, your customers and leads are on social platforms – and you should be, too