GET FOUND FASTER: ADD KEYWORDS 

February 15, 2021

KEYWORD TIPS + TRICKS

Adding keywords to your images and projects is a critical component for ensuring your work shows up in search. This article walks through tips + tricks for adding keywords to your content. If you're still looking for more guidance connect with your Customer Success Manager or explore our upgrade options for more hands-on support. 

Watch this video to learn how to add keywords to your photos.

FOLLOW THESE TIPS FOR ADDING RELEVANT KEYWORDS TO YOU PROJECT AND PRODUCT PHOTOS

WHERE TO ADD KEYWORDS:​

  1. Write a brief description. Each individual photo allows for a description, so you can call out specifics within the image. Thread keywords into this brief description to optimize your visibility for those searching.

  2. Synonyms are your friends. Using synonyms ensure your bases are covered. For example, if one of your keywords is “store design”, also use “retail design.”

  3. Upgrade and tap into your Mortarr resources. If you need extra assistance in getting started or figuring out which keywords to use, upgrade to Mortarr's Premium planThis puts you in direct contact with a dedicated Client Success Manager for full profile support. We have a whole host of analytics and real-time data to help get your brand rising above the rest.

 

HERE ARE SOME EXAMPLES OF APPROPRIATE KEYWORDS:

+ waiting room design

+ commercial kitchen design

+ church pew

+ playground construction

+ theater lighting

+ open concept office

+ new stadium design

+ lobby design ideas

+ flexible learning spaces

 

WONDERING WHAT WON'T WORK?​

+ Only using specific info - as we mentioned, Bunny's Tacos is nice but only if we know to look for that. Same with your specific product names. General is better here. 

+ Keywords that do not relate to, or do not appear in the photo. If you're showing us a kitchen but using office keywords.. let's just say that's not a good look. 

+ Keywords that list a professional’s or brand’s name or services

+ The location of the image

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